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  • Writer's pictureAletheia

"The Most Important Thing"

Do not be overcome by evil, but overcome evil with good. —Romans 6:12-13


WARNING: This is not a short blog post. But it is an important one. I hope you will stay with me to its conclusion.


Asking the Question

Just over a year ago, on January 24, 2022, Public Health Madison & Dane County (PHMDC) published a blog entry entitled, Getting Vaccinated While Pregnant was the Most Important Thing I’ve Done for My Baby.” The post’s title alone is chilling. I recommend you read the whole thing. It’s jaw-dropping.


The post claims to be the personal testimony of a PHMDC staffer, who “upon reading that currently only about 40% of pregnant [women] were fully vaccinated either before and/or during pregnancy…asked to share her story to help encourage [women] to get vaccinated." This agenda-laden intro gives the post an immediate air of inauthenticity; but the piece itself, at least, feels like it could have been written by a real person. In either case, it provokes a question that I hope will remain with you, resonating long after you’ve finished reading...

What is actually “the most important thing”?


Assessing the Truth

Women and unborn babies have been hard hit by the COVID jabs for nearly two years now.

If you haven't yet read Dr. Naomi Wolf’s May 29, 2022, Substack piece, Dear Friends, Sorry to Announce a Genocide,” I urge you to do so. It’s a shattering introduction to the emerging facts. The extensive post was written not long after Wolf and her DailyClout team had begun sifting through the court-mandated release of tens of thousands of FDA documents pertaining to the Pfizer jabs. Daily Clout, in fact, presented some of the first receipts regarding the impacts of the injections not only on women’s fertility but also what Wolf has legitimately termed “a baby die-off.” The research, now contained within an e-book, leaves no doubt that Pfizer, at least, knew such damage would ensue.


More data has emerged since, and Wolf has continued to bring findings to light (for example here and here). She has not been alone.

From early in the jab rollout, OB/GYN and fetal medicine specialist Dr. James Thorpe, for one, was expressing deep concerns about subjecting pregnant women to mRNA shots. As he has repeatedly expressed, long established medical ethics and protocols dictate that expectant mothers never be given new or experimental interventions. Things can go horribly wrong. Think Thalidomide. Think DES. Thorpe has unflinchingly sounded the alarm regarding problems he has seen not only in his own practice but, like Wolf, in the Pfizer documents.


By June of 2021, investigative reporter Jefferey Jaxen was already exposing jab-related data manipulation that had placed pregnant women and the unborn at risk.


Just this week, businessman and activist Steve Kirsch put up a Substack post reporting that a funeral home used by University of California - San Francisco and Stanford Hospitals saw a 20x increase above normal rates in perinatal deaths in the second half of 2022.


Such individuals are the tip of a much larger reporting iceberg.


Knowledge of what such individuals have communicated makes a retrospective reading of PHMDC's post somewhat akin to watching a multi-car pile-up in slow motion: likely damage to a [possibly real] woman who wanted to do the right thing for herself and her unborn child; likely damage to her [possibly real] baby; certain damage visited upon hundreds if not thousands of other [definitely real] expectant Dane County moms who, factoring in agenda-driven advice masquerading as wise counsel from their public health agency, put themselves and their children in harm’s way—to say nothing of their little ones.


Marketing Jabs to Expectant Mothers

Whether the mom behind PHMDC’s post was real or not, understand that the agency leveraged this piece with the express goal of increasing the number of pregnant moms willing to take an extremely risky injection. Below are clear examples of at least eight sales tactics this post leverages to that end.


Tactic #1: Personal Testimony

As a former marketing professional, I can tell you that personal testimony is perhaps the most powerful tool available to convince people to purchase a product (or embrace a point of view). True or false, nothing speaks to a potential customer as persuasively as the assertions of what they believe to be an existing, informed, satisfied customer.


Tactic #2: Repetition

Repeat a word or a concept often enough, and it gets into the reader’s head. Consider the following quote (all emphases below and in subsequent quotes are my own):


I read information from reputable sources, gathering as much as I could ahead of my first prenatal appointment. I read about how dangerous COVID-19 is for pregnant [women]. I read about how some [women] in the vaccine trials had become pregnant and did not have known negative outcomes. I read about how the vaccine works and that while it was new, it was built on an approach that had been researched for decades. I read tools to help me gather information and aid in decision-making.


The author didn’t simply say, “I read a lot.” No, this woman read and read and read and read. And every time she says, “I read,” she tacks on key takeaways. Which brings us to…


Tactic #3: Research

The repetition heavily emphasizes the idea that the author researched the issue. To paraphrase: “I’m smart. I did my homework. Trust me.”


Now…she didn’t necessarily read honest sources with accurate information. In fact, if she’s real, she clearly swallowed plenty of deceptive marketing herself before subsequently amplifying what she absorbed. Moreover, she provides no balance, perhaps because she found none. Plenty of high-profile sources, such as this January 2022 Nature article have, without qualification, deceptively touted the message that the mRNA shots would keep pregnant moms and their babies safe.


Frankly, every pharmaceutical intervention carries risk. Yet, this post provides barely a hint of this reality to pregnant moms—who have to be more careful than most people about putting substances into their bodies. The author’s “research” suggests only upsides to the injections.


Tactic #4: Mirroring

Remember: to work effectively, marketing doesn’t have to be true—just plausible and compelling. This author, real or not, has portrayed herself as an intelligent, informed, concerned mom who initially had potential reservations about taking the jab. Most pregnant women who would read this blog post likely have similar concerns and hesitations.

And there’s our next marketing strategy: The more you seem like the person to whom you’re trying to sell, the more you enable them to identify with you. The closer that identification, the greater the trust. The higher the trust, the more likely the sale.


Tactic #5: Expert Opinion

“I was feeling more confident,” our author says, ”but still wanted to talk to my provider”—In this instance a midwife. Expert opinion serves as the author’s deciding factor:


I told my midwife…that I was leaning towards getting [a COVID injection] once I was eligible but wanted her opinion. She said, “I would do the exact same thing in your position.”


On a cold and gray Saturday in March 2021, when I was about 11 weeks along, I drove into Alliant Energy Center and rolled up my sleeve to get my first dose of COVID-19 vaccine.


Now, if the midwife is real, she utterly failed her client—just like thousands of doctors and nurses failed their patients regarding these shots. Midwives could be no more certain than any other health professional whether the jabs would be beneficial or safe. As we know from Dr. Thorpe, though, sound protocol should have provided every reason to steer pregnant women entirely clear. But amid so much uncertainty, an unqualified, “I’d do the same thing if I were you,” from a midwife dedicated specifically to the health of moms and babies…? Well, that’s marketing gold, right there.


Tactic #6: Fear

Fear is generally the worst foundation upon which to base a sound decision—but that doesn’t mean the emotion isn’t an effective marketing tool. However unjustified, fear of COVID-19 was purposefully applied to maneuver millions of people into taking these shots.

If this woman is real, she’d been made afraid, and she wants others to share her fear. Remember what she says in the passage about her research: “I read about how dangerous COVID-19 is for pregnant [women].” She echoes this thought just a few lines later: “[W]e do know how dangerous and deadly the virus is for pregnant [women].”

The heavy artillery comes in two more quotes at the end:


I’ve read truly horrific articles about unvaccinated pregnant people who have gone through absolute hell. The lucky ones are those who survive with their babies and then face the trauma of caring for a newborn while also recovering from severe COVID-19. There are stories of unvaccinated people who had to deliver extremely early because COVID was tearing their bodies apart. There are stories of unvaccinated people who lost their babies. There are stories of people who lost both their unvaccinated partner and their baby.

Had I gotten COVID while pregnant without being vaccinated, I might have lost her. She might have lost me. My spouse might have lost us both.


Yes, fear is the overriding emotion with which this author wants to leave her readers before concluding with the thought: “Please, please get vaccinated.”


Tactic #7: Appeal to Conscience

And what about post-jab…?


I felt relief. Relief that I had taken the first step in protecting myself and my baby from this dangerous virus. Relief that I had made the right call. Relief that I had made my first of many big parenting decisions.


Loads more repetition here, this time used to hammer on the consciences of pregnant readers. “Subtext: “The right, responsible, moral choice feels great! Your turn.”


Tactic #8: Desired Results

The author subsequently reports the birth of a healthy baby girl. Music to the ears of targeted Dane County moms. However, two inconvenient facts prove major flies in the ointment…


Seeing Past the Propaganda

First, vaccine trials should last for years or decades in order to properly track outcomes and determine safety. Yet, the blog post’s author claims she received her first jab in early March 2021, when the jabs had only just been approved for a handful of adults under the age of 65. Zero reliable public track record existed for any of the experimental injections at that juncture. No way to be certain whether the shots were safe for moms and babies—or not. Part of this author’s problem, remember? The reason she did all that reading. Also no way to know how long it might take for any negative outcomes to manifest.


So, this woman couldn’t say with any certainty that her daughter had been born healthy…just as she could not know whether she herself would ultimately experience negative consequences from the jab. These realities go to point two…


While the CDC did, on January 7, 2022—just 17 days prior to the PHMDC blog post—issue a [deeply irresponsible] recommendation that pregnant and lactating women take the jab, serious adverse reactions had already been mounting in the VAERS system for a year. For the previous eight months, women’s fertility, miscarriages, and “spontaneous abortions,” had become a growing factor among those adverse reactions. This information was available to anyone who cared to look, including public health agencies. In conjunction with long-established protocols already discussed, the VAERS data should have precluded PHMDC from ever sharing this testimonial, regardless of the CDC's blather.


Underscoring this point, the day after PHMDC published its “Most Important Thing” post, Robert F. Kennedy Jr.’s Children’s Health Defense (CDH) reported major flaws in the single, CDC study upon which the agency had largely based its recommendation that pregnant women should take the jab. Among the study’s many flaws? Serious conflicts of interest, with several study authors receiving funding from Pfizer, Johnson & Johnson, and Anthony Fauci’s National Institute of Allergy and Infection Diseases.


The most troubling revelation about the safety of jabs for pregnant moms, though, emerged on the very same day the "Most Important Thing" post was published…


Timing for Counter-Messaging...?

Beginning at approximately 9 a.m. EST on January 24, 2022, U.S. Senator Ron Johnson (R-WI) live-streamed his “Second Opinion” panel on the COVID jabs. The panel, which lasted more than five hours, provided an unofficial but very public discussion between a roster of experts whose legitimate concerns about the injections had for months been squelched by both government and media (shortened recap here; full discussion here).

During that discussion, Thomas Renz, an attorney representing three named and affidavit-sworn federal whistleblowers, relayed on behalf of his clients that, post-jab initiative, miscarriages within the DOD’s DMED medical records system had risen nearly 300 percent over the 5-year average. (Renz’s full albeit brief remarks begin at mark 4:52:56 of the full discussion linked above.)


Should we believe it just bizarre happenstance that the PHMDC post appeared on the same day as Renz’s devastating report to the Johnson panel? We’ll probably never know for certain. However, PHMDC’s record of misrepresenting COVID data (see here, here, here, here, here, and here), obfuscating breakthrough infections (here, here, here, and here), and casting undue aspersion on the unjabbed…well, it certainly makes one wonder whether PHMDC leadership might have felt a burning need to shore up the narrative about the great wisdom of the jab for pregnant women.

It’s possible that the blog post’s [possibly real] author remained completely hornswoggled by propaganda, However, with negative data literally gushing out by the time this post appeared—with high-profile revelations made the same day—it is not possible that PHMDC leadership had no awareness of the risks the jabs held for moms and tiny babies. Yet, as of TODAY, PHMDC's recommendations and guidance page still urges pregnant women to take the shots and directs them straight to the “Most Important Thing” blog post, still published and actively misleading women. (screenshot below)



Knowingly subjecting people to harm…? Willfully destroying God’s workmanship…? There's a word for that.


Responding Rightly to PHMDC, the Agency

PHMDC has abandoned both the letter and the spirit of its statutory responsibilities. The agency is literally steering vulnerable mothers, babies, and many others into harm’s way. Under the banner of “public health,” they have twisted the definition of loving one’s neighbor into a moral monstrosity.


Proverbs 4:14 counsels: “Do not enter the path of the wicked. And do not proceed in the way of evil men.”

Yet, most of us say little or nothing as our tax dollars continue to fund PHMDC’s egregious and dangerous initiatives. Most of us likely hope that, if we just stay out of sight and mind, the eye of this malevolent agency will not fall on us. But this is wishful thinking, rooted in fear.


In Matthew 22:37-39, Jesus tells us: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself.’”


Allowing PHMDC's false definition to stand, along with the ugly initiatives that flow from it, sells out every Dane County neighbor we have, not least pregnant mothers and the unborn. Paul tells us in his Letter to the Ephesians that we have what we need to stand in the face of evil and prevail. Are we prevailing? Are we even defending? Or are we just waiting for someone else? If we don’t intervene, what does that say about us as individuals—or as a community?


Isn’t it time we as Dane County residents took a stand? Had a serious discussion about God’s definition of loving our neighbor? Invited God in to show us how we might permanently interrupt PHMDC’s utter betrayal of public trust? Sought his guidance on how to throw a monkey wrench into the flat out evil this agency regularly commits, while pretending that it's “for our benefit”? I'm not advocating empty, self-righteous speechifying. I'm certainly not encouraging rash action—rather, neighborly dialogue, earnest prayer, the courage to pursue the wise, godly solutions that would present themselves if we humbly sought them, the perseverance to actually follow through. Do we dare...? It is my fervent hope that the answer is yes.


Responding Rightly to PHMDC Staff

And then there are the individuals working inside PHMDC, those who comprise its leadership and staff—including the [possibly real] author of the “Most Important Thing.” How should we respond to them...?


In Matthew 5:43-47, Jesus gives us clear, if seemingly counterintuitive, instruction:


“You have heard it was said, ‘Love your neighbor and hate your enemy. But I tell you, Love your enemies and pray for those who persecute you, that you may be children of your Father in heaven […] If you love those who love you, what reward will you get? Are not even the tax collectors doing that? And if you greet only your own people, what are you doing more than others? Do not even pagans do that?”


PHMDC leadership and staff have perversely set themselves against not only what is good and right according to God’s standard—but also against us, the people of Dane County the agency was created to serve. That makes them enemies. Jesus calls us to pray for them.


Why should we bother? A partial answer lies in Mark 2:16-17:


When the teachers of the Law who were Pharisees saw him eating with the sinners and tax collectors, they asked his disciples, “Why does he eat with the tax collectors and sinners?” On hearing this, Jesus said to them, “It is not the healthy who need a doctor, but the sick. I have not come to call the righteous, but sinners.”


Jesus didn’t come to reach the saved. He came to call and rescue the lost. What’s more, he asks us to go to them. PHMDC is riddled with people suffering from moral and spiritual sickness—people who desperately need his love and redemption.

What’s the point…? That answer is found in the life of the Apostle Paul.


Prior to his conversion, Paul (then called Saul) was zealously pursuing his agenda of ostracizing, imprisoning, beating, and killing those who opposed his views and agenda. Yet, on his way to do more evil, he had an encounter with Christ that utterly changed him. Thereafter, he linked arms with the very people he’d sought to harm and devoted his life to advancing precisely the message he’d sought to eradicate. The world is better and God’s kingdom enriched because Paul was reached. God still does such miracles every day. He longs—he seeks—to free desperately lost people caught up in lives of destruction and death.


Prayers for those inside PHMDC, relationships we might seek to build with them—these are opportunities that could open a way forward. Will we take them? Do we dare…? It’s not a safe or easy path, but it’s guaranteed to be a rewarding and powerful one…if we choose to walk it.

One thing is certain: The most important thing is definitely not to subject pregnant women and unborn babies to dangerous COVID jabs. And if the mom who wrote that blog post is real, she’s almost certainly going to need answers in the near future that no one in the medical sciences or public health can or will provide—questions pertaining to her own health, the wellbeing of her child, and her role in endangering others.


So, what then is actually the “Most Important Thing”…?


I leave it to you to discern...and to act upon the answer.

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